Having created an audience research survey and collected a significant number of responses, I decided to use meta-chart.com to present my data in a way that was easy to interpret and analyse.
GENDER:
This pie chart clearly shows that the majority (81.4%) of my respondents were female. This result is also representative of Halsey's fanbase (which has a female majority), so indicates that the information gathered from my survey will be especially relevant and useful when making our music video. A notable amount of my respondents were male, so I think that it is important that we aim our video at both genders, so as not to alienate the male audience. We will subtly gear our music video more towards the female majority by having a female lead.
AGE:
OCCUPATION:
My survey results show that the most popular occupation amongst my respondents was 'Student'. Given that the most common age range of my respondents was 16-20 years old, this result did not surprise me. I want to be sure that our music video will appeal to this demographic, so it will not be over-produced to ensure that the video is relatable to them. 
I asked my respondents what their favourite form of entertainment was, given the choices 'TV Shows', 'Films', 'Music Videos' and 'Other'. The majority (48.84%) of the voters chose Films as their preferred form of entertainment, with TV Shows following closely with 39.53% of the votes. In order to appeal to these interests, we will try and include editing or filming techniques that are reminiscent of these forms of entertainment. REASONS FOR WATCHING MUSIC VIDEOS:
This portion of my audience research survey revealed that the majority of respondents stated that they watch music videos because they are a fan of the artist. The second most popular answer was enjoying the style of the video (for example, concept, narrative, performance etc.), with a significant difference between the two most popular choices in terms of the number of votes. This result shows that it will be important for us to follow the artist's aesthetic when making our music video, as statistically, fans of the artist are the people who would be most likely to watch the video. This means that we need to pay attention to what fans like about the artist and her work and ensure that this is not lost when creating our video and digipak. I asked participants what particular qualities they liked about music videos, and some common responses were:
- New and interesting concepts that capture your attention
- Originality
- Clear and skilled camerawork
- Something that is memorable and thought-provoking
- Imagination
- Relation to the lyrics
- Good atmosphere
- Lip synching
- Dance routines
- Cliches
- Violence
- Sexual portrayals/innuendos/too much nudity
This part of my audience research was especially helpful, as I now know what qualities to include and what qualities to avoid when making our music video. Typically, the genre of Indie Pop is not known for the overly sexual portrayal of women, and our own video will not be excluded from this. Having a target audience that consists of mostly young women would mean that including the sexual exploitation of women in our music video would cause them to feel violated and uncomfortable, which is something we do not want.
Our aim is to make our video appeal to a demographic who find it increasingly difficult to relate to stars and celebrities due to the mass increase in the widespread use of social media to share the apparent extravagance of their lives. To achieve this, we will ensure that our video is shot in an everyday, relatable setting such as on a street or a train. We will still use high quality camera equipment, however, to ensure that our video retains a professional quality.
To prevent our video from being overly cliched, we will try and make sure that our ideas are creative, original and interesting. We will provide creative interpretations of the song's lyrics for our audience in order to fulfil their expectations of a memorable, attention-grabbing music video.
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