Target Audience

Using my audience research survey results and my own knowledge, I have compiled information about the target audience of the music video I will be creating. 

Below/right: Photos of my chosen artist (Halsey) with some of her fans. 

My target audience will be people aged 16-20: teenagers and young adults. This group will mostly consist of females, as the artist I have chosen to make a music video for has a predominantly female fanbase. My target audience will be mostly students, (whether that is university, school or college), as people within my target age group are more likely to be students than to have any other particular occupation.  I also noticed that 'Student' was the most popular occupation in the results of my audience research survey, which backs up my decision to have a target audience consisting mainly of students. 

I searched 'Halsey with fans' on Google, and the majority of photos that I found showed the artist with young, female fans. This supports my decision to aim my music video towards a mostly female audience between the ages of 16 and 20, as the majority of the fans in photos with the artist fit into this demographic. The majority of people who took my audience research survey were females aged 16-20, which means that I have the most firsthand information on the interests and opinions of this demographic, making it easier for me to produce a music video and digipak tailored to them.

I created the set below using Polyvore to demonstrate the style of clothing and the general aesthetic of a typical Indie Pop music fan. As Indie Pop is quite a new and innovative genre with sonic and lyrical influences from past decades, I tried to make the clothing set I made reflect this.

I created this music magazine cover to represent the interests of my target audience. I used Lorde as the cover star as she is currently the most well-known Indie Pop musician around, so would attract a wide audience, including people who were not familiar with the genre. My audience research revealed that most people watch music videos because they are a fan of the artist, which is why I included the mention of the artist I have chosen to create a music video and digipak for on the cover of the magazine. I also included several other Indie Pop artists, to emphasise that my magazine is aimed at people who enjoy this particular genre of music.
On the left side of the image, I have included a cover line of 'BFI Film Festival 2015'. This would appeal to my target audience, as people who are interested in Indie Pop music are likely to also be interested in Indie (independent) films, as they support the idea of not selling out to major corporations. My audience research survey also showed that the main entertainment interest people had was films, results indicating that films were 7.14% more popular than TV shows and 23.81% more popular than music videos. This was another reason that I included mention of something film-related on the cover of the magazine. The cover line underneath the mention of the BFI Film Festival- 'When Youth Takes Over' has been included to represent the age range of my target audience. Underneath this, the feature mentions 'young creators'. I think that this represents my target audience as young fans of a genre as interesting and innovative as Indie Pop are likely to be quite creative and individual themselves, so reading about people who share their interests would be relevant to them.
I chose a simplistic colour scheme, font and layout for this magazine cover as I wanted it to reflect the typical style of an Indie Pop music video. The soft-toned and muted colour scheme of my magazine cover matches that of an Indie Pop video, and the simple font doesn't distract attention from the cover image, which I think is the most important feature of my magazine cover. I used the tagline 'Independent Music. Innovative Ideas. New Perspectives.' underneath the masthead of my magazine to give an overall summary of what it is about. I think that this really sums up the genre of Indie Pop and what it stands for, so as a result, the magazine would appeal to an Indie Pop fan. 

FILMS THAT WOULD INTEREST MY TARGET AUDIENCE: 
My target audience would most likely be interested in independent or 'indie' films such as the examples listed below. As I mentioned previously, people who are interested in Indie Pop music are likely to be interested in this particular style of film as they support what the term 'independent' stands for in the entertainment industry.

Palo Alto (Gia Coppola, 2014)

Spring Breakers (Harmony Korine, 2012)

Stuck In Love (Josh Boone, 2012)